E-mail campaigns win out over Social Media

A recent report from ForeSee studying consumer trends has given a report based on 10,000 shoppers surveyed. The shoppers were asked a full range of of questions and opinions regarding why they would make a purchase. The study not only looked at the quantity of visitors driven to a site but the quality of the potential visitor to purchase something.

The study showed that most people will more likely choose you because they are familiar with your brand (38%) followed by e-mail promotion ( 19%). Social Media came in at only 5%.

 

Marketing results

Other highlights from the report include: 

  • Traditional marketing techniques like promotional emails influence not only more traffic; they deliver better-quality traffic. Some of the most satisfied site visitors arrived at the site because of previous familiarity with a brand, promotional emails, word-of-mouth, and product review websites. 
  • Most people want to engage with retailers, but but prefer to do so via email or on retail websites, rather than on social sites.  In fact, only 8% of online shoppers said that’s social media was their preferred way to interact with a retailer. 
  • People are more satisfied with retailers’ presence on Facebook than they are with Facebook itself.

 

How can Visual Lizard help with e-mail marketing and promotion?

Visual Lizard offers a product called E-Mediate Mail which companies can use to target consumers that want to know about ongoing and upcoming promotions by harnessing the power of opt-in emails. 

To help you get the most out of your promotions, we have recently started offering A/B testing. This is a great tool to aid in getting your message out successfully to the people on your list. How it works is that you can have two ads created and when you send out your e-mail blast, a small portion or people on your list will get "e-mail A" and the others will get "e-mail B". Our system will look at who opened and clicked on which e-mail. Once the data is tabulated, we then send the winning e-mail ( the one most clicked ) to the remaining people on your list.

Contact us to discuss how we can set up e-mail promotion for your company.

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