Google drops annoying link pandering sites from search results

In an interesting announcement, Google has announced that they will be dropping sites that display AdSense ads but have no real content from their search results.

AdSense,, for those of you that don’t do what we do, is a form of advertising that Google uses. It allows people with web sites to place some code from Google into their web pages. Google then indexes that web site or web page and matches content from that page to matching ads. For example, if you run a web site about web design and you place AdSense ads into it, you are likely to get ads from companies that relate to web design (web hosting, Adobe, Dell, etc...) and when each of those ads it viewed (loaded into the browser) you receive a tiny payment from the advertiser(s). All the money is handled by Google. They collect it from the advertisers and then pay it out to the web sites with ads in them. Very simple and in fact has been a big part of Google being worth billions of dollars.

In reading the New York Post, the following from their site summarizes this nicely

The search giant has notified a number of Web publishers in the last few days that they will be dropped from its popular "AdSense" program starting June 1.

The cut-off notices jolted the online ad world, where hundreds of thousands of people make money in exchange for allowing Google to place ads on their Web sites.

Google’s AdSense software has made it easy for advertisers to piggyback on any Web site - no matter how obscure - that attracts an audience.

Source: NEW YORK POST - GOOGLE ANNOUNCES PURGE OF AD-HEAVY WEB SITES

By HOLLY M. SANDERS

In a nutshell, this is fantastic news. This means that you will no longer get steered into dead-end, link pandering sites that are only trying to get search results (and the related traffic) in an effort to profit from the Ad Sense placement they have on their sites.

For Google’s users this should be awesome news. Search results for common searches should become much more useable. AdSense placement on legitimate web sites will gain better content as people with small campaigns can see their content get into more legitimate websites and not lost in those annoying, no-content-all-link-type of sites. Doug should be even happier than the average Google user.

 

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