Google has just launched a new ad campaign called "search stories" and I have to say this is one of the best ad campaigns I have seen recently.
After watching the above clip, the brilliance in this campaign can’t be understated. Google is telling a complete story through the search box. From start to finish. That it is a love story is just icing on the cake.
Another brilliant point within the ads is that they are 100% true to their interface. All they are showing is how Google works. Find the big search box. Type in some words. Autocomplete fills in some suggestions as you type. Hit search. Autocorrect helps your spelling. Get results.
These ads hit all the right human parts. Whenever I watch any of these ads, my brain lights up with possibilities. The National spot is also amazing.
Simple. Brilliant. Search on indeed.
The one thing that struck me as odd about these is the fact that Google is actually advertising. I guess the slight up-tick in Bing usage has them worried. Oh, and to keep up my geek cred, here’s the real reason I love these ads. Don’t try this at home.